Cats Eye Webstudio

Directory Marketing is a little known term which gets kicked around a lot and can be taken to mean different things. Internet marketers would call Directory Marketing an avenue to make money by building many different types of niche directories and embedding them with Google Adsense Ads and making money from it. While this is an effective practice, there is another way to look at Directory Marketing. You can build quality backlinks with web directories and they will help market your website by enhancing your search engine rank and position.

Directories might seem like nothing but a link farm to some, but in reality, a well maintained SEO Friendly web directory can be an effective tool in your SEO arsenal. Why? The reason why is a directory which hand approves listings can create a quality web resource for internet surfers; and Google and other search engines know this. Thus, when you list your site with a web directory, it is instantly recognized as a quality backlink to your site.

What constitutes a high quality or good backlink? By checking the Pagerank (PR) of the directories you submit to, you can guage the value of your backlink. The key is submitting to a wide variety of sites which vary in Pagerank to give your backlinks a natural appearance and not a systematic or formulated look. You want more PR5’s than PR0’s, but there is a reason for the variety.

Variety in your linking plan will help in the long run. Most directory owners are very aggressive about building their own Pagerank and will stop at nothing to reach a higher rank. This is great when you get in on the ground floor of a directory which goes from a PR0 listing to a PR5 in a year. Instant credibility for your listing and a natural enhancement of your site’s status. Plus, you might get in on a site, like the Aviva Directory which only accepts paid listings and has a 14,000 rank in Alexa and a PR6 rating.

List your site in as many directories as you can. The key here is not to do it too fast. Meaning, do not hire a freelancer or submission service and have them submit your site to 1000 directories in 4 days. Google looks at this like SPAM. Search engines will think you are manipulating the system to get a higher rank and then downgrade your site, effectively rendering your hard earned backlinks to mean nothing.

Submit your site mainly to Free Directories, but also use Paid Directories, especially Bid for Position Directories as the value in these types of directories is only starting to be seen. When submitting your site, remember the importance of using anchor text. Identify you site’s specific string of keywords and start with about 5 solid word combinations which fit. DO not just use one word listings. ALway use 3-7 words as this creates keyword doorways to your site via the search engines.

Remember, building backlinks is simple. Just ensure you have a plan and understand it takes time. Backlinks cannot be built overnight, but building them through Directory Marketing will help you build better ones.

Michael Manley is the Owner of the Total WebPro Solutions Network; a highly regarded Directory Marketing and SEO Network. For more information on Directory Marketing go to TotalWebPro.com.

SEO, search engine optimization

Once you know how Google measures or evaluates your links then you will be in a better position to conduct a more effective link campaign. Before I explain the current pattern of link evaluation let’s take a stroll down memory lane to see how far things have come.

In The Beginning A link Was The Equivalent Of A Thumbs Up Vote!

The original premise of the internet was to have a bunch of related resources (websites) linking to one another in a natural pattern of progression. Thus someone on a website focusing on gorillas for example would then naturally migrate from that site to one that listed gorilla safaris. Thus quite soon links became (and still are) the standard with which to measure a website’s relevance.

The thinking behind this was that the more popular a website was the greater the likelihood that people would link to it; and since people would only tend to link to sites that offered useful information then it naturally followed a large number of links signified quality…at least that was the idea.

The Birth of Link Spam!

Soon enough wily webmasters realized that they could manipulate the linking concept to their own advantage and make a handsome profit while they were at it. Instead of waiting for people to link to their new sites (a process that could take forever) why not form link directories whereby one, for a certain fee, could amass a large number of links in next to no time at all!

Booming Link market

Getting a new website indexed by Google used to be a task of Herculean proportions. Quite often new websites would languish in obscurity for ages, but those in the know realized that the process could be accelerated. By linking a new website to an established website or webpage with a high page rank (typically page rank (PR) 7 and above) that new website could be indexed by Google within days or a matter of hours depending on the PR value of the webpage on which the link was located. However getting a link from a high PR webpage did not come cheap and it was not uncommon for webmasters to fork over $800 for a one month link on a PR8 webpage!

Debut of The Link Farm

The link market trade flourished for a while, making a mockery of Google’s system of assessing the importance of any given website or webpage. However, a lot of webmasters in a hurry to see their websites scramble up the search engine indexes could not afford the hefty price commanded by a link from a high PR webpage and thus link farms came into being.

Link farms were the poor man’s solution to the hefty priced, high value links typical of high PR webpages. The premise of the link farm was as follows: instead of paying an outrageous sum of money for one link from a high page rank website why not pay a small fee for thousands of low PR links? In essence the link farms abided along the principle of the sum amounting to greater than its individual parts!

The Obsession With The PR Band!

Google thoughtful as ever, made it possible for anyone to determine the relative importance of a website at a glance. This they did by the introduction of the PR band, a small line atop one’s browser fittingly entitled with the word “PageRank.” The pagerank band scaled from a low of zero (PR0) to a high of ten (PR10). The greater the value that Google attributed to a given webpage the higher its designated page rank. In little to no time at that little green slash (PR band) became the highly effective unofficial publicist for the flourishing link market trade.

Webmasters obsessed over the PR band even though in truth the page rank value of a webpage plays little to no part in determining the position any webpage will attain on the SERPs (search engine index results pages). However savvy marketers used the PR obsession of the day to great advantage…using it as a tool to establish credibility and ultimately sell their wares to the less savvy.

However somewhat on par with the abuse of the linking system, the page rank concept soon became equally defunct. In no time at all the Google index was awash with spam sites topping its front page! Something had to give; and it did!

Fast Forward To Today…New Link Evaluation Parameters!

Oh how times have changed!

The search engine algorithms have gotten so much smarter that even blackhat SEO (shady search engine optimization techniques) these days is more trouble than its worth. With the continued abuse and manipulation of the system Google furiously tackled the issue of how to maintain website relevance and quality in its index in an increasingly spammy world.

Since its embracement by the public, the internet has seen its fair share of SEO manipulation from blackhat techniques such as multiple-blog-creation software following the debut of blogs (principle behind this system was that one could create thousands of instant one-way backlinks through the instant generation of thousands of blogs) to whitehat techniques such as the widespread dissemination of articles through article distribution software or services.

Some of these techniques still have value today while others have been effectively nullified such as the mass generation of backlinks through the creation of instant blogs.

How Google Currently Evaluates Links.

It used to be that if the PR band of your website/webpage was gray then this signified that said webpage had been banned. That is no longer the case. All new websites/webpages start off with a grayed out PR band. This band will remain that color depending on a number of factors before it turns white (indicating that the probationary period is over) and eventually transforms to green with establishment of page rank above zero.

Link Aging Filter / Link Probation Period

To counter the widespread habit of acquiring links for a short-term period, say a month, so as to get a website indexed or attain page rank quickly, Google now subjects every link to a probationary period in which time the link is identified by Google but not accorded any value. Although such a link is recognized by Google, typically it will not be registered as a link associated with the website to which the link points for a subjective period; for that to happen the link needs to mature, and the rate at which a link matures is dependent on a number of factors.

Factors That Hasten Link Maturity Or Reduce Link Probationary Period

1. Keywords: The keyword incorporated in any given link is going to determine how long that link will be under probation. The more competitive the keyword the longer will be the link’s probationary period. In reality this link probationary system has superseded the Google Sandbox, which was/is Google’s technique of ensuring that super-optimized new sites do not zoom uncontrollably up the SERPs, quickly overshadowing long established websites. With respect to the Google Sandbox concept, if a new website was/is targeting a very competitive market already saturated with millions of sites, then that new website would spend a longer period cooling its heels in the Google Sandbox.

2. Volume of Traffic Across A Link: The more trafficked a link is, the quicker it will attain full SEO-value recognition by Google. This is a relatively new system in play and basically what it means is that a heavily trafficked low PR link will bestow far more SEO influence to the webpage it points to than a little trafficked high page rank link. In essence Google has pretty much nullified the system whereby webmasters could purchase links from high PR webpages in hopes of improving the SEO status of their own site. The application of this system explains why some newer webpages attain PR before older more established webpages on the very same website.

3. Links From Topically Related Sites: A links that comes from a website or webpage that has a comprehensively topical relationship to the destination webpage will have greater value than a link that does not. For example, say your website is about internet marketing, getting a link from another website that focuses on online marketing software would definitely fall under the category of topically related sites.

4. Utilizing Different Keywords In Links: Having the same keyword incorporated within all the links pointing to your site will tend to set off red flag alerts, which means that those links are not going to attain full SEO-value recognition by Google for a longer duration. Another link strategy you should employ is to have your links pointing to some of your inner pages as opposed to all your links pointing to your home page. Having links spread across multiple webpages registers as a more natural link strategy to the Google algorithm and the premise of this algorithm tweak was to nullify the system where webmasters would purchase links from link directories.

Remember anything that appears suspicious to the Googlebot is ultimately going to decrease the effectiveness of your SEO campaign. There’re many more factors that play a role in determining how high and how fast your website will make it up the SERPs (Google of course doesn’t spill all the beans) but if you conduct your link campaign with these few tips in mind you won’t go far wrong.

Earn Money Online

Ba Kiwanuka is the webmaster of http://www.internetbusinessmart.com

high pagerank

Many businesses both big and small suffer unnecessarily simply because they are under the impression that is enough to simply pay for a listing in a search engine like Google. It is because they think that if they can buy certain keywords or keywords phrases there is no point to searching for them too. However many SEO experts say that paid search advertising is not enough. Just because you paid for it does not mean that this type of promotion will pay for all of your needs.

You also need to manually search engine optimize your site in other ways as well. Paid search advertising may not always cover your entire market. Yet another consideration is that paid search advertising sells the same keywords that you have bought to other webmasters so they are not exclusive to you. So if you are using the same types paid search engine advertising as your competitor, neither of you really have an edge.

If you find yourself in the position of buying search advertising it could also mean that your site was not designed to accommodate your SEO in the first place. When designing a site it is important to conjure up an architecture that comfortably adheres to SEO principles such as user friendliness, avoiding Flash animation, avoiding black hat techniques etc.

The fact is that if you have to spend money on paid search engine advertising, you probably don’t have a site that is search engine optimized in the first place. The entire point of SEO originally was to find techniques that were free that would help raise a site’s rankings in the search engines.

Anthony Gregory is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com

Phil & Ted’s Biocide Windows Witney

Search Engine Marketing

Having a good seo copywriter is very important in getting good search engine rankings. The best thing to do in my opinion would be to find an reputable seo copywriter. If you don’t have the money for that then here are some simple ways to optimize your website.

First you should be designing your webpages using css, cascading style sheets. The search engines love this. It also looks very professional to anyone who will visit your site.

The next thing you can do to improve your seo copywriting is to check out what other sites are doing for your keyword. Go to google and enter your keyword. Go to the first result and see how their page is set up. Here are a few things to keep in mind.

At the top of your page you should use your keyword in the title tags and then on your page you should use the keyword in a h1 tag near the top of the page. Finally you should use the keyword in an h2 tag right before your on page content starts. A good seo copywriter will know exactly how to do this which is why I suggest finding someone who knows their stuff.

Throughout your paragraphs you should sprinkle the keyword and make it sound readable. A good rule is that if you read it out loud and it sounds funny, then you probably used your keyword too much.

The next thing you will want to work on is inbound linking. You will want to link with sites that are similiar to yours. A great way to do this is again go to google and lookup your keyword. Take the top couple of sites, copy the url of the site. Then go back to google and put link:www.whateverthesiteis.com. This will bring up a list of sites that are linking to that number 1 site in google. Next you simply should visit all of those sites and request a link, or a link exchange. Yes it sounds time consuming, but it is worth it.

A good seo copywriter system will explain all of these steps in detail. You will also learn how to get your website to the top of the search engine for just about any keyword you want. If you have a website and are not getting much traffic you need an seo copywriter to beef up your site. Once your site is optimized you will notice the difference in the amout of traffic you will be getting and the jump in sales.

SEO Copywriter

High Pagerank - SEO

Anyone serious about Search Engine Optimization (SEO) has no-doubt scoured the internet looking for tutorials, tips and (dare I say it) ‘tricks’ to impress the major search engines and increase their website’s presence. SEO, of course, is a vital part of any web master’s publicity campaign.

However, I feel that the vast majority of available SEO techniques focuses too heavily on technical aspects and not enough on the actual content itself.

Build it and they will come
Content, content and a little bit more content for good measure! That is the real secret to web-success. As a web-master, you have got to ask yourself the following questions:

1. What am I trying to achieve?
2. Who am I trying to impress?
3. Does my site have a unique selling point? Does it stand out from the crowd?
4. What can I give to my visitors to keep them hooked?

The answers such questions might be:

1. A successful web-presence.
2. People, men, women and children (maybe even their pets)! Anybody and every body interested in my subject. Hopefully convert others to my way of thinking.
3. Fresh, enthusiastically written content; independent in both ideas and the fundamental concept to my competitors…not just another ‘blaa-blaa’ site.
4. Plenty of solid advice (the wealth of my knowledge - no catches), downloads, captivating articles, RSS feeds, entertainment, etc.

If you build something that people want, then you will have success. Your visitor should always be at the centre of your SEO campaign. Your website’s reputation for being ‘the site to visit’ will soon spread by word of mouth (or perhaps e-mail and web-links) and visitors will pour in at an exponential rate.

A thing to consider for the web entrepreneur:
For the best results, create a website on a subject/theme that you feel passionate about. There is nothing worst than creating content or writing articles on subjects you couldn’t care less about. Your lack of enthusiasm will be reflected in your choice of language. Without such enthusiasm, all of the keywords and phrases that help identify the quality level and essence of your pages will be limp and sparse.

Conclusion
So the key, I believe, is not just in SEO techniques; it’s right and proper to consider your title tags, headers, alt’s, etc, but most importantly your content has to be ‘energetic’. Can you be energetic about a subject you couldn’t care less about.

Remember, your target shouldn’t be the search engine, but the visitor to your site, because the bottom line is, they are the ones that will make your site an over night success, or an embarrassing flop.

James Middleton
http://www.webdesign-4-beginners.co.uk

Pagerank

Search Engine Optimization is becoming a more and more complicated area especially with the recent updates and data refresh done on the search engines’ index. However, the basic concept for good ranking does not change. The following illustrates five most important SEO techniques as summarized from the Google Webmaster Guidelines that all webmasters should follow.

The first step into SEO is to create a site that allows the bots from the search engines to crawl. A web page is as good as offline if it does not appear in the search engine’s index. It is advised to use clean and static urls for a page rather than lengthy url with complicated parameters.

It is stated clearly in the Google Webmaster Guidelines that they do not index urls with session ids. In addition, they will not index pages that require user authentication as the bots visit pages like a general user. Search engines also cannot guarantee that they will index all the dynamic urls. Therefore, in order to facilitate the search engines in crawling all the pages, static urls are always preferred.

The second technique is to create a site that holds unique and fresh content. Search engines like to index fresh content. A frequently updated site will find the bots returning to visit at a shorter interval. Adding unique content regularly will also help other users to find the site more easily as these pages will add on to the respective domain’s search index in the search engine database.

Third technique is equally important as it ensures that search engines can crawl every page in a site successfully. Having a text link navigation system is highly recommended for SEO purposes as it is almost guaranteed that the bots will visit all the pages via the text links. Avoid using JavaScript and Flash navigation system, as the bots will ignore them. Implement a Google Sitemap is also recommended, as this will help the search engines to find any pages that may be missed during the crawl.

After implementing a search engine friendly navigation system, the Webmaster should focus on the keywords allocation and place the targeted keywords in appropriate places. Of the entire HTML markup, the most important tags to take note are the title and the headers. It is advised to have a different title for every page and to adopt a proper hierarchy of headers so that search engines know what are the content that the pages are focusing.

The final step towards a good search engine ranking is to attract organic links. Organic links are natural links from content related pages. Google only takes into account of these natural links when ranking and indexing pages as stated in their guidelines. Although linking from the unrelated pages does not hurt its rankings, they will not help either.

KC is a SEO consultant with several years of related experiences. His advice has helped several Webmasters to increase their SERP. KC is also the founder of USESEO.COM, a site that offers free SEO techniques.

Search Engine Marketing

Search engine optimization is essential for any online business to prosper. A lot of companies realize the importance of SEO and thus the need for it is increasing every single day. SEO is one of the most effective yet basic blocks of online marketing. Several benefits are associated with having a highly ranked website since a huge amount of traffic is directed to a site when this occurs.

Thus, it is very important for a website owner to choose the right SEO professional to work with. Since SEO is a relatively new field in online marketing, it can be really difficult to tell which company is known to be the best in the field and with the various SEO companies around, one must be careful because working with the wrong one can mean disaster for your marketing campaign.

You have to closely consider some things before choosing an SEO professional so that you get the services that you want. Firstly, you have to take a close look at the SEO professional’s website. Do a thorough review and analysis of the website with regards to content, SEO methodology, and design, and if you feel that they have done a good job, then it is likely that they are really experts in their field. Check for their search engine rankings and ask for the keywords they use to have their site ranked. If they have made their own website successful, it is just so that they will make yours as successful as theirs.

After analyzing the website of the SEO professional you want to work with, you should request a portfolio. If there is a portfolio page in their site, make sure that they have a good and updated one containing links to the websites they have done marketing campaigns for in the past. Some SEO professionals will not put a portfolios page in their website for privacy issues so you can just request an email from them or perhaps conduct a meeting in person.

More importantly, you can check out the track record of the SEO professional by getting reviews and feedback from clients of the particular professional. Make sure you ask them regarding the SEO satisfaction they got when they worked with that particular professional and how long they have worked with him.

If you are somewhat convinced of the ability of the SEO professional to work on your campaign, you can ask him to submit an SEO proposal. Check in detail what the proposal contains and the strategies they use to gain a higher search engine ranking. Make sure that the strategies are indeed legitimate and will not violate any search engine regulations.

Another tip to choose the right SEO professional is to ask a guarantee of rankings from major search engines and they guarantee that you will get the number 1 spot in Google and Yahoo, it is time for you to move on to the next one. Why? Because it is a fact that no one can guarantee rankings since search engine algorithms change from time to time.

Lastly, a good SEO professional will provide you with reports from time to time regarding how your online marketing campaign is going so that you are updated with how things are.

These are the basic steps in choosing the right SEO professional. Hopefully, when you follow these steps, it will lead you to the right person who will bring better business to your website.

Junaid Ashraf is a SEO Specialist and Website Designer who specializes in making search engine optimized websites for SEO Company Pakistan.

Get High Pagerank

Everyone who does SEO knows the drill for a new website

This seems to be the bare bones minimum needed to get the website some visibility. But what’s not really known by a lot of webmasters, or is at least ignored a lot, is the ability to get Google to crawl the site by adding it manually to the index. Sort of.

I say sort of because experiments have shown that regardless of the age of the domain (it can be a new domain registered today), one way to kick in the spider is by creating an account for yourself with Google, and then adding your site from within the account.

To get Google to verify that the site can be spidered, you then can upload an html file with a certain name (which google tells you) or add a meta tag to your home page. Both are fairly easy options and can be done in minutes. Once this is done, the google spider visits your site and the home page is spidered. Of course if there is good content on the page, and links going to other sites, those end up in the index somewhere too.

This does not mean of course that the site is ready to be served to users from Google searches. In fact, after the spider’s first crawl, your cannot see it if you type site:www.sitename.com in google search box. But it does become available about 3-4 days later. I have seen this now with over 100 websites which followed the same path.

From domain registration date to the first visibility in Google, it can be safely assumed to be about a week. From then onwards, google can then see how many other domains link to this domain from its own exisiting index of sites. Experiments showed that the sites which had the most incoming links made within the first week of registration got the spider to crawl it most frequently. Makes sense when you consider that Google should be giving weight to a new website where many others are willing to link to it. Of course the sites linking to it should also be of good quality (I will go into that in my later articles).

Moral of the story: If you are looking to jumpstart your site with google, at a minimum add some basic content and add it to google by creating an account with them.

Ray is a freelance SEO consultant with HardCoreSEO LLC in Orlando, Florida and provides expert services for startup websites wanting to become visible to the internet users. He can be reached at admin@hardcoreseo.com. Check out http://www.hardcoreseo.com for more information.

Get high page rank

Not following by the rules can have a site not rank, or even worse, get banned from the index for months or even years! Just one bad link can do this, just one “trick” on your website designed to lie to the search engines or too much link popularity too quickly.

Even if these scenarios don’t take place, the saddest thing of all is wasting good money and not making more money from the rankings you deserve.

How do you pick a good search engine specialist?

A good search optimization specialist will do some serious research before they get started. They know that 3 and 4 word phrases are twice as likely to buy and they’ll produce a report for you for free showing you which words they’ll target first, and why they chose them.

They should also, optimize each page for those targeted words in the code, the body and in strategic places before doing any link building. They’ll setup some kind of tracking, analytics and measuring to show real results and the direct benefits of their services.

Search specialists that have been in business for a long time can easily show you previous track record, clients ranking for good terms and increases to those client’s sales online.

What kinds of questions should you ask them before doing business?

What kind of rankings have you achieved with your other clients? How much traffic did your clients see from those results? Why have you picked these phrases? What kind of research has been done to ensure these are the right decisions? How will you show me that your efforts have brought me new business? Is there any kind of guarantee, if I don’t see new customers or rankings?

Galaxy Interactive has been marketing websites online since 1998 and knows how to provide top notch search engine rankings. We offer free search engine optimization consultations on our website and strive to create the standard for online marketing services.

Search Engine Marketing

When it comes to search engine optimisation to get your webpage’s to rank better there are many things that search engines take into account when it comes to onsite factors. When I say search engines what I really mean is of course Google as this search engine is by far the best search engine.

Why is Google the best? Well mainly due to its PageRank algorithm, no one’s know exactly how this works but industry experts have spent years trying to find out what works and what doesn’t.

I will explain just a few of the onsite factors that PageRank takes into consideration and in my option help the greater good, which is Google returning relevant Webpage’s in its search.

Meta Tags

Meta tags are little pieces of code that is found at the beginning of an html webpage and gives help to search engine what the page is about. These tags mainly consist of Title tag, description tag, and keyword tag.

The title tag should give a brief explanation of what the webpage is about and this information is displayed at the top of the web browser and is the clickable part in the search engine listing.

The description tag should also give a longer description on the webpage with a call to action to entice searchers to click on it. This information is displayed below the clickable part of the search engine listing.

Keyphrase tag is mostly ignored by Google these days due to the abuse that spammers have gave it over the years; however, this tag should contain a list of key words that describe your webpage separated by commas.

Text elements

Some of the text factors are: how many words are on a webpage, the use of H1 (header text) and bolded text. These are just some factors that Google take into account, the proper use of these elements should be observed. Another factor that Google uses is Latent Semantic Indexing or LSA for short this is a lesser know factor in which Google analysis the words within a webpage and checks them against known words that are associated with that particular topic.

This just a few I have described here more to follow in later articles. If you are looking for a great SEO company that have involved themselves for years in researching the onsite factors I would recommend these guys, they also specialise in website design.

Do you need to worry about these onsite factors? Well yes and no if you write your webpage’s with the visitor in mind then you should cover most of these points naturally.

Author
Jack Mack

Get high pagerank